Title: Youth perception of Social Media in Ankola Taluk: An Empirical Analysis

Authors: Dr. Ravikumar R, Professor,  Department of Commerce & Management, Government First Grade College, Ankola, Karnataka – 581353    

Abstract: There are seven reasons for the use of social media; Identity, Conversation, Sharing, Presence, Relationship, Reputation and Groups. Each of these reasons has its close association with entering into and use of social media. This paper studies the youth perception regarding social media participation and involvement .The Present Study is constructed on primary data collected from 120 youth participants in Ankola taluk of Karnataka.

Keywords: Online buying, Earning sources, Fake News and opportunities

DOI: 10.5281/zenodo.8208463

African Journal of Accounting, Auditing and Finance, 2023 Vol.9 No.1, pp.26 - 32

Received: 15 Dec 2022
Accepted: 18 March 2023
Published online: 17 May 2023